It’s the summer of 1986. Bart Koene started selling hand-sewn swim shorts on the très chic beaches of Saint-Tropez. One of the girls helping him out, wrapped a piece of fabric around her head to protect herself from the sun and soon people asked if they could buy this “cool” bandana. There it was, the eureka moment. Bart made the decision to focus on headwear and only a few years later, the brand BARTS® was born. Buy online here at Call of the Wild!

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