The story of BARTS… It’s the summer of 1986. Bart Koene started selling hand-sewn swim shorts on the très chic beaches of Saint-Tropez.

One of the girls helping him out, wrapped a piece of fabric around her head to protect herself from the sun and soon people asked if they could buy this “cool” bandana.

There it was, the eureka moment. Bart made the decision to focus on headwear and only a few years later, the brand was born.

Today, all of the brands’ products are designed in Amsterdam. Innovation is the heart of BARTS collections. The brand sells all over Europe, through more than 3,000 selling points.

Buy online here at Call of the Wild!

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